Tools we prefer
We work across a wide range of GTM, RevOps, data, and infrastructure tools — not because tools create outcomes, but because real system design requires understanding how each behaves under pressure.
Our expertise spans modern SaaS, legacy platforms, and bespoke architectures — allowing us to design systems based on first principles, not vendor bias.
OUR TOOLING LANDSCAPE
Platforms, frameworks, and technologies we’ve designed with, integrated, replaced, or audited across real GTM environments.
Early GTM • Small teams
Core GTM & CRM Foundations
Tools commonly used in early and first-scale GTM environments — where flexibility, speed, and clarity matter more than feature depth.
We’ve worked extensively with these systems both as primaries and as components inside larger architectures.
HubSpot • Pipedrive • Close • Zoho • Notion • Airtable • Google Sheets (at scale) • Form tools • Scheduling systems • Entry-level enrichment and routing tools
Scaling sales teams • Multi-channel GTM
Revenue & GTM Scale Tooling
Platforms commonly found in growth-stage stacks — where complexity emerges from volume, specialization, and cross-team dependencies.
We’ve designed, untangled, and re-architected systems built on these tools.
Salesforce • HubSpot (advanced) • Marketo • Segment • GA4 • Mixpanel • Sales engagement platforms • Lead scoring engines • Attribution systems
Multiple pipelines • Revenue forecasting
Data, Analytics & Infrastructure
The systems that underpin reporting, forecasting, and decision-making — often invisible, frequently misused, and critical when trust in numbers matters.
BigQuery • Snowflake • Redshift • Looker • Metabase • Power BI • Custom data models • Event pipelines • Internal reporting layers
Complex GTM orgs • Regulated environments
Enterprise & Custom Systems
Tools and frameworks used when off-the-shelf SaaS breaks down and reliability, governance, or custom logic becomes non-negotiable.
Custom APIs • Webhooks • Middleware (Zapier, Make, custom services) • Internal tooling • Permissions frameworks • Audit & compliance layers
We're good with numbers
30+
Distinct GTM, RevOps, analytics, and data platforms designed with, integrated, audited, or dismantled.
50 Million+
Rows of operational data (leads, deals, events, activities) traced, validated, and reconciled during diagnostics and system design.
1,500+
Revenue workflows, automations, field rules, and handoffs mapped, reviewed, or rebuilt across real operating environments.
